Results

The SMIRNOFF x BET Awards 2024 activation delivered outstanding engagement, generating over 7.2 million social media impressions and nearly 7,000 interactions across key platforms. On-site, the experiential activation significantly boosted brand visibility and engagement, with 2,800 Smirnoff samples distributed and over 415 participants actively involved in a branded pickleball experience. By strategically leveraging talent partnerships, multi-platform digital content across Instagram and Facebook, and dynamic experiential elements, Smirnoff effectively solidified its presence and amplified brand awareness at culture’s biggest night.