Deleon Tequila at NAACP Image Awards
Experiential
Good Soil Forum
Marketing
Objective
Launch a vibrant, inclusive campaign celebrating unity, diversity, and creativity at the 2024 BET Awards, positioning Smirnoff Smash as a key driver of memorable, culturally significant experiences through both digital and physical activations.
Results
The SMIRNOFF x BET Awards 2024 activation delivered outstanding engagement, generating over 7.2 million social media impressions and nearly 7,000 interactions across key platforms. On-site, the experiential activation significantly boosted brand visibility and engagement, with 2,800 Smirnoff samples distributed and over 415 participants actively involved in a branded pickleball experience. By strategically leveraging talent partnerships, multi-platform digital content across Instagram and Facebook, and dynamic experiential elements, Smirnoff effectively solidified its presence and amplified brand awareness at culture’s biggest night.
Services
- Experiential Activations
- Talent Acquisition & Management
- Digital & Social Content Production
- Creative Development & Execution
- Event Integration & Sponsorship Activation
- Post-Production & Content Distribution
