Objective
Integrate DELEÓN Tequila into the NAACP Image Awards to elevate brand visibility, celebrate Black excellence, and position DELEÓN as a supporter of rising talent through culturally impactful experiences and dynamic storytelling.
Results
The activation successfully amplified DELEÓN’s digital presence through compelling content, including multiple social media videos, guest interviews, and DJ performances. By providing interactive experiences and capturing engaging moments on-site, the campaign effectively highlighted DELEÓN’s association with bold creativity, rising talent, and cultural excellence.
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