Doritos

Doritos "Solid Black"

Objective
Craft a bold, visually impactful campaign emphasizing Black excellence and innovation, shifting the narrative from struggle to triumph, and authentically celebrating the Black community’s creativity and resilience.
Results
The campaign utilized high-contrast, dramatic lighting and innovative visual techniques, creating powerful, memorable imagery that showcased Black creators and innovators as disruptors and leaders. By strategically integrating vibrant color palettes and Afrofuturist themes, it highlighted the strength, creativity, and future-oriented mindset of the community, effectively delivering a compelling narrative of pride and empowerment.
Services
  • Creative Direction & Concept Development
  • Visual & Lighting Design
  • Cinematic Production & Direction
  • Innovative Editing Technique
  • Cultural & Artistic Styling