Objective
Develop an engaging and humorous short-form video campaign for LEGO’s sponsorship of the Kids’ Choice Awards, creatively promoting LEGO VIDIYO by highlighting imaginative storytelling, playful interactions, and entertaining behind-the-scenes scenarios.
Results
The campaign effectively showcased LEGO VIDIYO through engaging, playful storytelling that resonated with a young audience. Utilizing humorous narratives and relatable characters, the content successfully positioned LEGO as a vibrant and essential part of the Kids’ Choice Awards experience.