Objective
Highlight Nike’s commitment to diversity, inclusion, and economic empowerment through a compelling narrative inspired by Martin Luther King Jr.‘s speech “What’s Your Life’s Blueprint,” showcasing underrepresented communities globally as essential contributors to Nike’s vision and future.
Results
Created a cinematic and emotionally engaging campaign featuring diverse, authentic voices from various backgrounds and regions, delivering a powerful message of inclusivity and opportunity. Through visually compelling storytelling, the campaign reinforced Nike’s brand ethos and effectively positioned the brand as a champion for social equity and economic empowerment.
.jpg)
.jpg)
