Results

The BET x Walmart “We Are Storytellers” campaign successfully positioned Walmart as an authentic ally to Black content creators by delivering educational, inspiring, and culturally resonant video content. The campaign generated meaningful engagement through multi-platform distribution, including YouTube, Instagram, Facebook, and BET.com, effectively expanding the reach and deepening audience connections. Through insightful conversations highlighting key insights and practical career advice, the initiative celebrated Juneteenth and reinforced Walmart’s commitment to supporting and elevating Black voices in content creation.