Objective
Highlight Vaseline’s ongoing commitment to supporting Black communities disproportionately affected by COVID-19 through impactful storytelling and authentic influencer narratives, reinforcing the brand’s relevance across generations.
Results
Through a thoughtful integration of real-life stories and influential voices like Arlissa and Regina King, the campaign effectively underscored Vaseline’s historical and current support for Black communities globally, emphasizing its healing benefits during the pandemic. It successfully leveraged personal narratives to create a compelling connection with audiences, building trust and reinforcing the brand’s social responsibility.